Blog Forman and Field

Sainsbury’s announced three athletics events to take place this summer entitled The Summer Series. Two events will be held in Birmingham culminating in a three day athletics event in the London Olympic Park.

Team GB members Robbie Grabbarz, Hannah Cockcroft and Josie Pearson made the announcement from a sunny roof terrace here at Forman’s Fish Island.

Robbie Grabbarz, Hannah Cockcroft and Josie Pearson with Sainsbury’s Staff members.

GB Athletics Chair Ed Warner, Sainsbury’s CEO Justin King, Sport Minister Hugh Robertson.

CLICK HERE for details of how to book Forman’s Fish Island Riviera

Click here for opening times and more details about this exhibition

The A-list party destination during the London 2012 Olympics

Where to go to party the night away after the fireworks and pizzazz of the opening ceremony? Deepest East London is not exactly known for its luxury nightlife so the Who’s-Who crowd invited to Danny Boyle’s Olympic opening extravaganza are going to face a dilemma. Fight through the crowds to escape the Park on public transport, endure an estimated three hour cab ride back to West End or take your chances in the Stratford jungle.

Fortunately for A-listers, B-listers, oligarchs and oil-rich Arabs, wannabees and hangers on, Forman’s Fish Island have found the answer. We have teamed up with Maddox Club to create a pop-up beach bar version of the Mayfair hangout at our Forman’s Fish Island Riviera hospitality venue for the 17 days of the Olympics. Best of all for those tottering on Jimmy Choos, the club will be just 100 metres from the main stadium with the speedy exit at the Victoria Gate only 3 minutes’ walk away.

Maddox Club has been at the top of luxury London nightlife since it was founded by legendary nightclub proprietor Fred Moss in 2007 – founder of China White and Movida. Regular faces to be seen include the likes of Leonardo DiCaprio, Jay-Z, Sadie Frost, Grace Jones, Orlando Bloom and Will.i.am. They are drawn by opulence, exclusivity and fun. Moss will recreate the atmosphere of the club at Fish Island Riviera, a riverside location opposite the stadium complete with beach volleyball court, palm trees, cocktails and great food. This is more St Tropez than Stratford, rather Beverley Hills than Henman Hill.

If you’d like to book a ticket, call us now on 0208 5252 390 or send us an email via info@formansfishisland.com today!

Maddox Club owner Fred Moss said, “A sporting event the Olympics may well be, but it’s also the world’s biggest society and social event. London has to show that its hospitality can be the best of the best. At Maddox Club we’ve created something very special and we will be bringing that magic to Fish Island Riviera where I know our clientele will want to party during London 2012.”

Lance Forman of Forman’s Fish Island commented, “Our partnership with Maddox Club confirms Fish Island as the VIP side of the Olympics. We’ve already hosted 80 per cent of the VIP parties in the run up to the Games and we expect to be hosting athletes celebrating their successes with medals on display, celebrities and media stars throughout the event itself.” He adds “As we are only a 3 minute walk from the Stadium, with car drop off, pre-booked parking and water transport, this is the Green Room at Games Time. If guests want to experience the fun of the Olympics, soak up the atmosphere and watch the fireworks, they can do all this at Fish Island Riviera and don’t even need a ticket to the sports”

Maddox Club at Forman’s Fish Island Riviera will be open from the 27^th July until the 12^th August from 11.30am until 2.00am. Entry will be free for guests of exclusive hire hospitality suites or for an entry fee of £25 per person.

More about Forman’s “Fish Island Riviera”

Fish Island Riviera consists of corporate hospitality suites which are available to hire on an exclusive basis for the 17 days of the London 2012 Olympics. The venue includes car parking and drop off facilities as well as its own water taxi stop. Each suite is a fully serviced 20m x 5m including a 5m balcony facing the stadium. Clients including Speedo will have the option of fitting out and branding their space to their exact specification. Food and drink is to be provided by world class caterers Admirable Crichton.

250 tons of beach volleyball sand are being delivered this week as well as 40 palm trees.

Further information can be found at: http://www.formansfishisland.com/dining-experience/ffi_riviera.html

More about Maddox Club

Winner of London bar and club awards ‘Best Club 2012’.

Since opening in 2007, Maddox Private Members Club has offered London a boutique sanctuary in which to party. Founded by Fred Moss, Maddox Club encompasses the chic glamour of the world’s leading cosmopolitan city. Maddox Club founder, Fred Moss has enjoyed a highly successful career as a Mayfair nightclub proprietor. His experience, coupled with his keen eye and ear with regards to the running and constant development of Maddox Club is key to ensuring Maddox Club members have the very best of service on all levels.

More about Forman’s Fish Island

Adjacent to the Fish Island Riviera, the permanent venue Forman’s Fish Island is closer than any restaurant or private hospitality venue has ever been to any Olympic Stadium – the view is breathtaking. During the London 2012 Olympics and Paralympics food, art, sport and music will create the ultimate sensory experience as guests enjoy world class dining, a private exhibition of “In the Rings with Ali”, sporting action screened from the Olympic Park and live jazz performances from The Ronnie Scott’s All Star Band. Hospitality options are available from individual bookings to large groups, whether for one meal or an exclusive space for the duration of the Games.

Packages include:

• Gourmet British Dining with unlimited drinks and award-winning English wines

• Only 100 metres from the London 2012 Olympics stadium (Western Gate)

• Easy access including drop off, pre booked parking and water taxi.

• International Muhammad Ali Exhibition

• Athlete appearances and live action screens

• For breakfast through to late-night dinner (7am – 4am)

• The Ronnie Scott’s All Star Band – live jazz for all 17 nights

Further information can be found at: http://www.formansfishisland.com/dining-experience/

The Guardian’s London politics and culture correspondant Dave Hill visits Forman’s Fish Island for a tour of the salmon smokery, gallery, restaurant and hospitality venue. Click on the image below to visit the site and watch the film.

We’re delighted to announce that legendary Soho jazz club Ronnie Scott’s will be bringing the party to our venue Forman’s Fish Island during the summer 2012 Olympics. The Ronnie Scott’s All Stars will perform nightly in our dining room and club which is located just 100m from the main stadium. As the sun sets on each day of sport Forman’s will recreate the nightclub atmosphere of the Soho institution with world class jazz, cocktails and late dining.

High profile performers for the Opening and Closing Ceremony nights will be announced shortly. With Ronnie Scott’s on board this is sure to be the home of VIP entertainment at the London Olympics, particularly when added to our award-winning food, luxurious venue and international art exhibition In the Rings with Ali celebrating Mohammad Ali at 70.

The Ronnie Scott’s All Stars are going to set Forman’s smokehouse alight! Their house band is made up of world-class musicians who have performed with some of the greatest names in the history of jazz. They needed a home at the 2012 Olympics so that when the world descends on East London we can show them that they know how to party!

This is the ultimate meeting of great food and great music, two London institutions coming together for a festival of fine dining and the finest jazz. we’re working on a new salmon cure for the occasion – look out for my Gravad-sax…

The Ronnie Scott’s All Star Band will perform from 10pm – 3am for the 17 nights of the London 2012 Olympics. The performances will be included in the package for late diners booked at Forman’s Fish Island for the period.   Tickets to attend without dining start from £30.  Booking requests can be made now via www.formansfishisland.com/dining-experience/ or on 0208 5252 390.

A comparison of Forman’s offering and the official Prestige hospitality inside the Olympic park from Bloomberg today. Video of our floor 2 venue is included – which we will convert into a 300 seat restaurant during the games – and footage of the smokery in action. Click the image to play the video…

Details of our restaurant and corporate hospitality options can all be found here - http://www.formansfishisland.com/dining-experience/

There’s a very comprehensive story on Forman’s and in particular our relocation to make way for the London 2012 Olympics Stadium on our local East London Advertiser website today. It’s a tale of floods and fires, flight from oppression and a political battle, fine smoked salmon and a VIP parties. Mr Forman talks of writing a book about it some day, he certainly won’t be short of plot.

Click the image below to read the article…