Move to the beat – filmed at Forman’s Fish Island

Our yard was turned into an East London recreation of a summer music festival last week for the filming of the video for Coke’s 2012 Olympics anthem. Mark Ronson has sampled the sounds of sport, the groans, grunts, the thunks and slaps of top atheletes competing, to make a track to soundtrack the sponsor’s Olympics campaigns.

Ronson, who said it was a “no-brainer” to try to be involved, travelled to the athletes’ home grounds to record them.

Britain’s Darius Knight, a 21-year-old table tennis player, cringed as Ronson told Coca-Cola’s global London 2012 marketing launch, that his “very unusual grunt” will now be immortalised in the song.

The chart star said: “Darius has this very unusual sound. It is great. Sometimes he uses it to put off his opponents and sometimes it is a sound of victory – to me it sounded like James Brown so I knew I would use that.”

Ronson said he turned Kseniya Vdovina, a 400m sprinter from Russia, into “the bionic woman” by attaching microphones to her body.

The best sounds from Mexican taekwondo star Maria Espinoza were “the screams and the grunts that she made when she was kicking the c*** out of somebody”, according to Ronson.

4 Comments »

  1. Adam said,

    November 23, 2011 @ 6:11 pm

    Nice idea fingers crossed for the handball

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    November 23, 2011 @ 8:29 pm

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  3. DEBORAH FOSTER said,

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  4. FandF Blog said,

    November 24, 2011 @ 8:36 am

    thank you!

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