We’re on a mission at Forman & Field, a mission to bring great British food to the 2012 Olympic Games.
Currently sponsorship deals mean the only food you will see inside the Olympic Park will be from giant multinational producers. Is that what we want millions of visitors from all over the world to take home from 2012 as their only experience of British food? No!
Make Britain’s Official Olympic Bagel the food hero of 2012!
As reported on Inside the Games – the number one website for Olympics news, read by all the important decision makers - we’re out to change that with our very own traditional East End Smoked Salmon Bagel. If you would like to help us bring some proper British food to London 2012 please leave a supportive comment on the Inside the Games site underneath the article.
Click here to leave a comment: Inside the Games Article
As reported on Inside the Games, Lance Forman said:
“Bagels have been produced in Brick Lane, East London, since the mid-19th century while smoked salmon has been produced in East London since late 19th century.
“A bagel is a ‘ring’, which is representative of an Olympic ring or the Olympic stadium and, unlike a lot of the food served at an Olympics, it is healthy, nutritious and delicious.
“It can be enjoyed at any time of day from breakfast to late at night and, while it is also an ‘ethnic food’, it is British.
“The bagel wouldn’t offend any religious group – like a ham sandwich or eels would. As I know only too well, the Olympic stadium is built on a smoked salmon factory.
“It is affordable with a touch of luxury while both key ingredients (bagels and smoked salmon) freeze well, so large volumes could easily be produced for large scale supply and then compiled last minute.
“It goes without saying that for East End authenticity, this would need to be Forman’s ‘London Cure’ smoked salmon and because it could be launched as Britain’s Official Olympic Bagel or ‘BOOB’, it lends itself to good, old-fashioned East-End humour and I’m sure we could find a way to get Barbra Windsor involved in the promotion!
“Internationally Britain is considered being in the Dark Ages when it comes to food but we actually have some of the best food ingredients in the world, some of the best chefs and restaurants, and a huge diversity of food.
“I want those two or three million visitors that come over here to leave and realise that those Brits can actually cook.”
Read the full story on Olympics news website Inside the Games and leave a comment to show your support:
Boris has already been enjoying Forman's smoked salmon bagels over here on Fish Island. Surely Britain's Official Olympic Bagel will be perfect for the 2012 menu.